Cookie Policy - Your Next Builder

Cookie Policy

Last Updated: 14/01/2026

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better experience by remembering your preferences, understanding how you use our site, and showing you relevant content.

Cookies contain information that is transferred to your device's hard drive. They cannot access, read, or modify any other data on your device, and they cannot run programs or deliver viruses.

How We Use Cookies

We use cookies to:

Keep you signed in to your account
Remember your preferences and settings
Understand how visitors use our website
Improve our services and user experience
Show you relevant advertisements on other websites
Measure the effectiveness of our marketing campaigns
Prevent fraud and ensure platform security

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to function properly. Without them, you wouldn't be able to use basic features like accessing your account or submitting quote requests.

Examples:

Session cookies: Keep you logged in as you navigate between pages
Security cookies: Protect your account and detect suspicious activity
Load balancing cookies: Distribute website traffic efficiently

Duration: These cookies are usually deleted when you close your browser (session cookies) or may last up to 12 months for security purposes.

Legal basis: We don't need your consent for these cookies as they're essential for providing our service.

Functionality Cookies

These cookies remember your choices and preferences to provide a more personalized experience.

Examples:

Preference cookies: Remember your location, language preferences, or display settings
Recent searches: Keep track of trades or areas you've recently searched
Form data: Remember information you've entered (but not submitted) in forms

Duration: Typically 12 months

Your control: You can disable these cookies, but some features may not work as smoothly.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website so we can improve it.

Google Analytics

We use Google Analytics to collect information about how visitors use Your Next Builder.

Information collected:

Pages visited and time spent on each page
How you arrived at our site (search engines, direct link, referral)
Your approximate location (city/region level, not your exact address)
Device type, browser, and operating system
Actions taken on the site (searches, clicks, quote requests)

How we use this data:

Identify which pages are most useful to visitors
Understand where users encounter difficulties
Improve website navigation and content
Measure the success of our services

Data sharing: Google Analytics may use this data in aggregate form to improve their own services. Data is anonymized and cannot identify you personally.

Opt-out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Duration: Up to 26 months

Cookies used:

_ga - Distinguishes unique users (2 years)
_gid - Distinguishes unique users (24 hours)
_gat - Throttles request rate (1 minute)

Advertising and Marketing Cookies

These cookies track your browsing activity to show you relevant advertisements and measure campaign effectiveness. We use several advertising platforms:

Meta Pixel (Facebook & Instagram)

We use Meta Pixel to:

Show you relevant ads on Facebook and Instagram based on your interests
Measure how effective our Facebook and Instagram campaigns are
Understand which ads lead to quote requests or tradesperson sign-ups
Create audiences of similar users who might be interested in our services

Information collected:

Pages visited on our website
Actions taken (quote requests, searches, sign-ups)
Device and browser information
How you interact with our ads on Facebook/Instagram

Duration: Up to 180 days

Your control:

Adjust your ad preferences in your Facebook Ad Settings
Opt out via Your Online Choices

Cookies used:

_fbp - Stores and tracks visits across websites
fr - Delivers and measures ad performance

Pinterest Tag

We use Pinterest Tag to:

Show you relevant ads on Pinterest based on your browsing behavior
Measure the effectiveness of our Pinterest advertising
Understand which Pinterest content drives engagement with our directory
Create audiences of Pinterest users interested in home improvement

Information collected:

Pages visited and actions taken on our site
How you engage with our Pinterest ads and content
Device and browser information

Duration: Up to 365 days

Your control:

Manage your Pinterest ad preferences in Pinterest Settings
Opt out via Your Online Choices

Cookies used:

_pinterest_ct_ua - Groups actions for users who cannot be matched
_pin_unauth - Tracks usage for non-authenticated users
_pinterest_sess - Tracks user session

Other Advertising Networks

We may work with additional advertising networks to reach homeowners and tradespeople where they browse online. These may include:

Google Ads

Shows relevant search and display advertisements
Measures campaign performance and conversions
Remarketing to show ads to previous visitors

Microsoft Advertising (Bing Ads)

Displays ads on Bing search results and Microsoft properties
Tracks ad performance and user engagement

Programmatic Ad Networks

May include networks such as: Criteo, AdRoll, TradeDesk, or similar platforms
Used for remarketing and targeted advertising across websites

For all advertising networks:

What they track:

Your interactions with our website
Pages viewed and actions taken
Ad impressions and clicks
Device and browser information

How we use this:

Show relevant ads to people interested in home improvement services
Measure which advertising channels work best
Optimize our advertising spend
Avoid showing you the same ad repeatedly

Duration: Typically 90-365 days depending on the network

Your control:

Opt out of personalized advertising via Your Online Choices
Adjust Google Ad Settings
Use browser privacy settings or ad blockers

Third-Party Cookies

Some cookies are placed by third-party services we use:

Payment Processors

When you pay for a tradesperson listing, our payment provider may set cookies to process your transaction securely.

Social Media Plugins

If we embed social media content (YouTube videos, Instagram posts), those platforms may set their own cookies. We don't control these cookies—they're governed by the third party's privacy policy.

Live Chat or Support Tools

If we implement live chat support, those services may use cookies to manage conversations and provide support.

Managing Your Cookie Preferences

You have several ways to control and manage cookies:

Through Our Cookie Consent Tool

When you first visit our website, you'll see a cookie banner allowing you to:

Accept all cookies
Reject non-essential cookies
Customize your preferences by cookie category

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

Through Your Browser Settings

Most browsers allow you to:

Block all cookies
Block third-party cookies only
Delete cookies when you close your browser
Notify you when cookies are set

How to manage cookies in popular browsers:

Google Chrome:

Settings > Privacy and security > Cookies and other site data

Safari:

Preferences > Privacy > Manage Website Data

Firefox:

Options > Privacy & Security > Cookies and Site Data

Microsoft Edge:

Settings > Cookies and site permissions > Manage and delete cookies

Note: Blocking essential cookies will prevent you from using key features like logging in or submitting quote requests.

Industry Opt-Out Tools

Your Online Choices: www.youronlinechoices.com/uk

Allows you to opt out of interest-based advertising from participating companies

Network Advertising Initiative: www.networkadvertising.org/choices

Opt out of targeted advertising from member companies

Google Ad Settings: adssettings.google.com

Control Google's use of your data for advertising

Do Not Track: Some browsers have "Do Not Track" features, though not all websites honor these signals. We respect Do Not Track requests for non-essential cookies where technically feasible.

I'll create a much more concise cookie list:

COOKIES WE USE - COMPLETE LIST

ESSENTIAL COOKIES (Required for site to function)

session_id

Purpose: Keeps you logged in

Duration: Session

csrf_token

Purpose: Security protection

Duration: Session

cookie_consent

Purpose: Remembers your cookie preferences

Duration: 12 months

FUNCTIONALITY COOKIES (Improve your experience)

user_preferences

Purpose: Saves your settings (location, display options)

Duration: 12 months

recent_searches

Purpose: Remembers your recent searches

Duration: 30 days

ANALYTICS COOKIES (Help us understand how visitors use the site)

_ga

Purpose: Distinguishes unique visitors

Provider: Google Analytics

Duration: 2 years

_gid

Purpose: Distinguishes unique visitors

Provider: Google Analytics

Duration: 24 hours

_gat

Purpose: Limits request rate

Provider: Google Analytics

Duration: 1 minute

MARKETING COOKIES (Show you relevant advertisements)

FACEBOOK/INSTAGRAM

_fbp

Purpose: Tracks visits for Facebook and Instagram ads

Provider: Meta/Facebook

Duration: 90 days

Purpose: Delivers and measures Facebook and Instagram ads

Provider: Meta/Facebook

Duration: 90 days

_pinterest_ct_ua

Purpose: Tracks conversions from Pinterest ads

Provider: Pinterest

Duration: 1 year

_pin_unauth

Purpose: Tracks Pinterest visitors

Provider: Pinterest

Duration: 1 year

GOOGLE ADS

IDE

Purpose: Shows personalized Google ads

Provider: Google Ads

Duration: 13 months

test_cookie

Purpose: Checks if browser accepts cookies

Provider: Google Ads

Duration: 15 minutes

SUMMARY

Total cookies: 14

Essential: 3

Functionality: 2

Analytics: 3

Marketing: 6

HOW TO CONTROL COOKIES

Cookie Settings: Use the "Cookie Settings" link in our website footer

Browser Settings: Adjust cookie preferences in your browser settings

Opt-out links:

Google Analytics: https://tools.google.com/dlpage/gaoptout

Facebook Ads: https://www.facebook.com/ads/preferences

Pinterest Ads: https://www.pinterest.co.uk/settings/

Google Ads: https://adssettings.google.com/

Note: This list may be updated as we add or remove services. Additional cookies from advertising networks will be listed here when implemented.

Impact of Disabling Cookies

If You Disable Strictly Necessary Cookies:

You cannot log in to your account
You cannot submit quote requests
Tradespeople cannot manage their listings
Forms may not work properly
Security features will be compromised

If You Disable Functionality Cookies:

Your preferences won't be remembered
You'll need to re-enter information more frequently
Search filters will reset each visit
The site will work but be less convenient

If You Disable Analytics Cookies:

Your usage won't help us improve the website
No impact on site functionality

If You Disable Marketing Cookies:

You'll still see ads, but they'll be less relevant to your interests
We can't measure the effectiveness of our marketing
You may see the same ad repeatedly
No impact on core site functionality

Mobile Apps and Devices

While we currently operate only through our website, if we develop mobile applications in the future, similar tracking technologies may be used. Mobile-specific identifiers and settings would be governed by this policy and clearly explained in the app.